A course on technical skills for project managers, marketers and C-level professionals in IT who want to level up their expertise in technical matters. The course provides non-technical individuals with technical knowledge and the ability to apply it immediately.
Before contacting us client was managing ads for their Telegram channel and courses on their own. However, after overspending the budget, they decided to contact professionals—and for good reason. They are very successful at monetizing their channel, so we decided to focus on increasing brand awareness and growing the number of subscribers.
The client reached out to us to help set up targeted advertising.
In the first month of collaboration, we developed a launch strategy, created an action plan, and mapped out the sales funnel. Initially, we launched ads to increase subscribers to the client’s Telegram channel and gradually expanded the target audience.
In the fourth week of advertising we launched ads with the goal of webinar registrations. We continued adding subscribers to the channel whom our client then nurtured toward webinar registration.
Throughout the month, we tested different methods to attract new subscribers to the Telegram channel:
We tested different ads creative formats: designer-style and more native (simple) ones.
Over the month we gained +645 new channel subscribers. The cost per subscriber was $0.84.
In the last week of the month we launched ads for the webinar. The ads targeted two objectives: website conversions and traffic to the registration bot.
The webinar received 530 registrations.
