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Targeted advertising for a training course for marketers and C-level executives in the IT industry

Specifications
Infobusiness
Webinar registrations
Increase number of subscribers to the expert Telegram channel. Increase number of webinar registrations.
Result
  • Webinar registrations: 530
  • Registration cost: $1.37
  • Channel subscribers: 645
  • Cost per subscriber: $0.84
  • ROMI: 485%
  • CTR: 2.69%
Targeted advertising for a training course for marketers and C-level executives in the IT industry
Targeted advertising for a training course for marketers and C-level executives in the IT industry

About the project

A course on technical skills for project managers, marketers and C-level professionals in IT who want to level up their expertise in technical matters. The course provides non-technical individuals with technical knowledge and the ability to apply it immediately.


Starting point

Before contacting us client was managing ads for their Telegram channel and courses on their own. However, after overspending the budget, they decided to contact professionals—and for good reason. They are very successful at monetizing their channel, so we decided to focus on increasing brand awareness and growing the number of subscribers.

The client reached out to us to help set up targeted advertising.


Task

  • Increase the number of subscribers to the expert Telegram channel to grow the community and warm up the account for info products.
  • Launch a webinar funnel through ads to attract new students to educational courses. Following options were tested:
  1. Targeting — Telegram channel with warm-up content → chatbot for webinar registration → webinar → educational course.
  2. Targeting — landing page with webinar registration button → chatbot → webinar → educational course.
  3. Targeting — chatbot → webinar → educational course.

Promotion strategy

In the first month of collaboration, we developed a launch strategy, created an action plan, and mapped out the sales funnel. Initially, we launched ads to increase subscribers to the client’s Telegram channel and gradually expanded the target audience.

In the fourth week of advertising we launched ads with the goal of webinar registrations. We continued adding subscribers to the channel whom our client then nurtured toward webinar registration.

First month report

Throughout the month, we tested different methods to attract new subscribers to the Telegram channel:

  1. Via website conversions.
  2. Direct traffic to the channel.

We tested different ads creative formats: designer-style and more native (simple) ones.

Over the month we gained +645 new channel subscribers. The cost per subscriber was $0.84.

In the last week of the month we launched ads for the webinar. The ads targeted two objectives: website conversions and traffic to the registration bot.

The webinar received 530 registrations.


Results

  • Webinar registrations: 530
  • Telegram channel subscribers: 645
  • Cost per registration: $1.37
  • Cost per subscriber: $0.84

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Let's discuss the project
Maxim

Will determine the best individual option for promoting your business.

380 + consultations
Eleonora

Will listen to your request, structure the information, and forward it to specialists.

240 + consultations