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Targeted advertising for real estate listings and sales in Bulgaria

Specifications
Real Estate
To acquire high-quality inquiries
Ukraine, Germany
Result
  • Duration of the advertising campaign: 3 months
  • High-quality leads generated: 276
  • Average cost per lead: $19
  • Total sales: €644,000
Targeted advertising for real estate listings and sales in Bulgaria
Targeted advertising for real estate listings and sales in Bulgaria

About the project

Fox House Real Estate is a company specializing in the selection and sale of real estate in Bulgaria.

The portfolio includes apartments in residential and resort complexes, featuring both move-in ready options (fully renovated and furnished) and properties without interior finishing. The company provides full legal and administrative support at every stage of the transaction.

Point A

After a long hiatus from advertising and previous self-managed attempts, our task was to relaunch lead generation and ensure a consistent flow of inquiries for apartment sales across various locations in Bulgaria.

The product offering included:

  • Direct sales from the developer
  • Down payment starting from 10%
  • Installment plans up to 10 years without bank involvement

Project Tasks

  • Relaunch targeted advertising in Meta Ads, incorporating insights from previous campaigns;
  • Test lead generation formats and audience interaction scenarios;
  • Ensure a stable volume of leads for the sales department;
  • Achieve the target cost-per-lead (CPL) metrics.

Project Execution

At the project launch, comprehensive technical and advertising preparations were completed:

Advertising Geography:

  • Ukraine
  • Germany

Advertising Budget:

  • $2,000 / month

Campaign Focus:

  • Generating high-quality inquiries
  • Supporting sales for residential complexes
  • Ensuring a consistent workload for the sales department

Within the Scope of the Project:

  • Updated the structure of advertising campaigns
  • Tested multiple audience interaction formats
  • Optimized the engagement funnel
  • Scaled the most effective solutions

Internal configuration details and optimization logic are not disclosed.

Creatives

Actual Results

  • +276 leads generated over 3 months of active work
  • Average Cost Per Lead (CPL) — $19
  • Real estate sales totaling €644,000
  • Established a consistent flow of inquiries for 4 sales managers

Conclusions

  • Targeted advertising in Meta Ads demonstrated high efficiency in the international real estate niche;
  • Testing various formats allowed for the identification of stable sources for high-quality leads;
  • The project achieved target CPL metrics without budget overruns;
  • The results obtained served as a foundation for further scaling and developing new sales channels.
Table of Contents

Кейси

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Maxim
Maxim

Will determine the best individual option for promoting your business.

380 + consultations
Eleonora
Eleonora

Will listen to your request, structure the information, and forward it to specialists.

240 + consultations