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Google Ads for the “Euroshop” online store selling used goods

Specifications
Online store of used goods
Increasing the number of orders on the website
Google ADS
Result
  • Advertising budget: $11 003
  • Clicks: 478 868
  • Cost per click (CPC): $0,2
  • Orders: 13 827
  • Cost per order: $0,79
  • CTR: 2.2%
  • ROMI: 2,602.9%
Google Ads for the “Euroshop” online store selling used goods
Google Ads for the “Euroshop” online store selling used goods

About the project

EUROSHOPS is a budget-friendly store specializing in selling pre-owned electronics. All equipment is carefully inspected by qualified specialists before sale, ensuring it is in proper working condition.

Starting point

  • Main problem: in 2023, client approached us for contextual advertising services to improve sales performance.
  • Advertising goals and KPI: increase advertising effectiveness by 50% from the initial metrics.

Work stages

  1. Advertising account analysis: checked conversions and removed non-performing campaigns.
  2. Content optimization: translated headlines into Ukrainian and added clickbait elements.
  3. Campaign launch: after a month of testing, the general product campaign began showing positive results. The jewelry campaign was optimized by updating headlines and adding additional links. Together, these changes delivered positive outcomes.
  4. Campaign optimization:
  • Processing campaign groups in PMax.
  • Managing assets in PMax.

Challenges

  1. Decrease in conversions in December–January due to heavy shelling in Ukraine.
  2. Google disruption in February due to updates that affected advertising performance.
  3. Risk of merchant account suspension due to incorrectly listed products on the website.

Initial metrics

Results for the collaboration period:

During the collaboration period, the results exceeded expectations, and the client was satisfied, which led to the start of work on another of their projects.

Results

  • Advertising budget: 478,658 UAH
  • Cost per click (CPC): 1 UAH
  • Number of clicks: 478,868
  • Cost per conversion (CPA): 34.6 UAH
  • Number of conversions: 13,827
  • CTR: 2.2%
  • ROMI: 3,445.6%
  • ROMI (including MURAHA service fees): 2,602.9%
Table of Contents

Кейси

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Maxim
Maxim

Will determine the best individual option for promoting your business.

380 + consultations
Eleonora
Eleonora

Will listen to your request, structure the information, and forward it to specialists.

240 + consultations