Targeted advertising

The price of advertising setup depends on:

• Competitiveness of your niche.
• Number of advertising campaigns and creatives.
• Size of the advertising budget.
• Need for additional marketing tools (quizzes, chatbots, remarketing).

Targeted advertising is effective in almost any business area. The main thing is to correctly identify the audience, choose the appropriate ad format and set up a campaign taking into account specifics of the market. We analyze your niche and develop an individual promotion strategy. The following are best suited for advertising on social media:

•     E-commerce — online stores (clothing, accessories, electronics, etc.).
•     Services — cosmetology, training courses, consulting, delivery.
•     B2B segment — search for partners and corporate clients.
•     Media and information products — blogs, online schools, events.

The peculiarity of targeted advertising is that it is not aimed at “anyone and everyone” but only at those who are more likely to buy your product/service.

• The target audience is selected by age, gender, interests, place of residence, behavior, etc.
• Ads are only shown to those who meet these parameters — for example, women aged 25–35 who are interested in cosmetics.
• The user sees the ad in their feed, stories or videos — on Facebook, Instagram, TikTok, YouTube, etc.
• Algorithms learn — the more interactions there are, the more accurately the ad is shown to “similar” people (through lookalike and behavior analysis).
• You pay for results — for impressions, clicks or conversions, depending on the campaign’s goal.

The minimum recommended budget for the Ukrainian market is $650. However, the budget is influenced by factors such as seasonality, competition and the product or service. Therefore, we calculate the budget for each project individually. Leave a request on the website and we will calculate the budget for you.

Defining your target audience is a key step in setting up targeted advertising. Here are a few examples of what we analyze:

• Who your customers are: age, gender, interests, geography.
• What their needs and problems are.
• What triggers motivate them to buy.
• What format of advertisement will generate the most response.

• By interests — shown to people who are interested in a specific topic (e.g., sports or fashion).
• By behavior — advertising is based on user actions (e.g., visiting a website or adding a product to a shopping cart).
• Geotargeting — targeting by location (city, district, country).
• Socio-demographic — based on age, gender, education, marital status, etc.
• Remarketing (retargeting) — advertising for those who have already interacted with the brand (visited the website, viewed products).
• Lookalike — showing ads to people similar to your customers.
• Contextual advertising on social media — advertising in feeds, stories, messengers (Facebook, Instagram, TikTok, etc.).

Each type has its own purpose: some are designed to attract new people, while others are designed to “catch up” with those who are already familiar with the brand.