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Google Ads for Advanced Dental Clinic

Specifications
Dentistry
Google ADS
Ensure a stable and predictable flow of targeted leads to the website.
Ukraine, Lviv
Result
  • Ad campaign duration: 12 months
  • Total leads: 1 525
  • Leads per month: 127
  • Sales per month: 38–43
  • Average cost per lead: $4,5
  • CTR: 3,31%
Google Ads for Advanced Dental Clinic
Google Ads for Advanced Dental Clinic

About the project

Dental clinic in Lviv focusing on comprehensive patient treatment. Main areas of operation:

  • Dental implantation;
  • Aesthetic dentistry;
  • Rehabilitation of patients with full or partial tooth loss.

Point A

Prior to collaborating with the MURAHA agency, the client did not use paid advertising to drive traffic to the website.

Effectively, we started from scratch: without statistics, configured analytics, or any existing advertising accounts.

The first two months were dedicated to complete infrastructure preparation, launching advertisements, and primary campaign optimization.

Project objectives

  • Drive high-quality search traffic that converts into leads
  • Generate leads via the website and phone calls
  • Maintain cost per lead (CPL) within the $10–15 range

Project execution

Full technical and advertising preparation was carried out at the start of the project:

  • Set up and configured Google Analytics;
  • Created a Google Ads account and billing profile;
  • Created and configured Google Tag Manager (GTM);
  • Set up Google My Business and linked it to Google Ads;
  • Integrated Google Ads, Google Analytics, and GTM;
  • Configured accurate conversion tracking (forms, calls).

Strategy

The entire strategy was implemented at the start of the project, taking into account that the account was new and lacked historical data.

  • Launching search campaigns

    • Ads for all approved clinic services

    • Average cost per click (CPC): 15–30 UAH

This allowed us to quickly collect initial conversions and statistics.

  • Branded campaign
    • Goal: obtaining the lowest-cost conversions and protecting the brand from competitors
  • Scaling via Performance Max
    After accumulating statistics and remarketing audiences, Performance Max was launched:

    • Targeting keywords and competitors

    • Remarketing

    • In-Market and Affinity audiences

    • Search themes based on clinic specializations

  • Smart Campaign for Google Maps
    • Focus on local traffic and visibility within Google Maps.

Subsequent campaigns were launched gradually once a sufficient number of conversions had accumulated. No strict deadline was set — scaling was driven entirely by data.

Creatives

Results

  • 1,525 conversions per year
  • Average of 127 leads per month
  • Effectively 38–43 new patients monthly
  • Average cost per conversion: 195.85 UAH
  • CTR: 3.31%

Conclusions

  • Even from a starting point of zero, a stable lead flow can be achieved quickly, provided that account setup and analytics are prepared correctly;
  • Search advertising became the foundation for rapidly acquiring high-quality leads;
  • Brand campaigns and remarketing significantly reduced the overall cost per lead;
  • Performance Max allowed for scaling results without compromising traffic quality;
  • The project demonstrated high efficiency: actual results significantly exceeded planned targets in terms of both lead volume and cost.
Table of Contents

Кейси

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Maxim
Maxim

Will determine the best individual option for promoting your business.

380 + consultations
Eleonora
Eleonora

Will listen to your request, structure the information, and forward it to specialists.

240 + consultations