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Google Ads for a manufacturer of decorative ceramic tiles

Specifications
Building materials
Increase number of calls
Google ADS
Kharkiv, Odesa, Lviv, Uzhhorod
Result
  • Budget: $1 151
  • Clicks: 13,900
  • Cost per click: $0,08
  • Leads: 480
  • Cost per lead: $2,39
Google Ads for a manufacturer of decorative ceramic tiles
Google Ads for a manufacturer of decorative ceramic tiles

Project description

Golden Tile, a manufacturer of ceramic tiles with both wholesale and retail sales. Contacted us to get PPC promotion to increase the number of inquiries on their website and improve brand awareness.

Starting point

At the start of the work, we analyzed the website and provided recommendations. We concluded that the landing pages needed to be redesigned to increase conversion rates from advertising. According to our marketer’s recommendations, the development team implemented the necessary adjustments on website. After that, we proceeded with briefing and setting up the advertising campaigns.

Advertising campaign objectives:

  • Increase number of conversions.

We set up the advertising account, compiled a semantic core and prepared the ads for the campaign. We also installed trackers on the website to monitor conversions.

When compiling the analytics, due to a lack of sufficient data, we were unable to fully calculate the advertising ROI.

However, based on feedback, we learned that the number of calls had increased. It was also agreed to adjust the metrics with the showroom managers in order to receive accurate analytics on calls and sales in the future.

Also, during the first month, we observed a positive trend in ad impressions, growing from 7,610 impressions with 828 clicks to 13,343 impressions with 1,451 clicks.

The highest number of impressions and clicks occurred in the second week, with 14,389 impressions and 1,513 clicks.

The cost per 1,000 impressions was 392.46 UAH.

The CTR (click-through rate) was at 10%.

The cost per click was 3.61 UAH.

Done:

  • Collected semantic core
  • Set up analytics and goal tracking
  • Launched search campaigns
  • Adjusted strategies, budgets and bids
  • Cleaned search queries and applied negative keywords

In the second month of work, we:

  • We checked the correctness of the tracker’s operation to ensure analytics matched.
  • Tested new strategy hypothesis.
     Expanded the GEO targeting of advertising campaigns and additionally set up ads for the city of Mukachevo.
  • Began receiving information on the number of calls and online sales amounts for a more accurate understanding of advertising results.

Also, during the second month, metrics remained almost at the same level. The same situation was observed with the clicks.

The maximum number of impressions and clicks was in the second week. We received 16,474 impressions and 1,407 clicks.

The cost per 1,000 impressions currently amounts to 323.14 UAH (a decrease of 17.23 UAH).

CTR (click-through rate) remains at 10%.

The cost per click is 3.74 UAH.

Done:

  • Adjusted strategies, budgets and bids
  • Tested new hypothesis
  • Cleaned traffic (excluded expensive or irrelevant queries)
  • Collected negative keywords

 

Over the entire period of work, we can see a growth trend in the metrics.

Invested

50 097,25 UAH
Conversions according to the advertising account data

179
Actual calls

301
Number of clicks

13,9  thousand
Table of Contents

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Maxim
Maxim

Will determine the best individual option for promoting your business.

380 + consultations
Eleonora
Eleonora

Will listen to your request, structure the information, and forward it to specialists.

240 + consultations