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SMM for the acquiring company “PEK”

Specifications
Banking services
Build brand trust, present products and solutions, create an active social media presence
SMM on Instagram and Facebook
Ukraine
Result
  • An SMM strategy has been developed in line with the objectives
  • A content plan has been created
  • A profile design system has been developed (posts, stories, header)
  • Creation of expert posts and presentation of the client’s services
SMM for the acquiring company “PEK”
SMM for the acquiring company “PEK”

Project Goals and KPIs

  1. Establishing an active brand presence on social media
  2. Attracting potential clients
  3. Presenting the company, new products and solutions
  4. Publishing up to 15 posts and up to 180 stories per month

Problem

  1. Lack of materials from the client – only a few photos of terminals were available.

  2. Complexity of the product topic.

  3. Low audience interest and awareness.

Solution

  1. Since shooting new content was not possible, we decided to use static images for publications, excluding the initial plan that involved featuring a “brand face” and periodic photo and video shoots.
  2. Based on a detailed analysis before creating the strategy, we developed a simple but informative content plan to highlight the importance of the brand’s product and demonstrate the advantages of using our client’s services.

Work stages

  1. We created the strategy, drafted a detailed content plan and developed a design system for feed and stories.
  2. The client was involved in content planning, allowing us to convey expertise through informative posts about the niche, the product itself and news in the banking sector.

Challenges

Without the possibility of creating video content, most of the pre-planned content had to be excluded. The challenge was how to increase reach using only static images with company news or information.

The niche is very specific, so all content underwent thorough edits which often delayed the publication process.

Result

  1. From the start of the project, we posted informative content about the brand to introduce users to the company’s activities, mixing it with interesting banking news relevant to our target audience. This helped increase reach through current news and exciting brand promotions.
    The page was designed in a unified style, using the main logo colors and selected fonts.
  2. Systematic posting was implemented.
  3. Highlights were updated to make it easier for new users to find information on the page.
  4. We handled subscriber interactions, managing comments and direct messages and communicated with the client’s representatives when technical questions arose.
Table of Contents

Кейси

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SMM
SMM for the acquiring company “PEK”
SMM for the acquiring company “PEK”
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Maxim
Maxim

Will determine the best individual option for promoting your business.

380 + consultations
Eleonora
Eleonora

Will listen to your request, structure the information, and forward it to specialists.

240 + consultations