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Google Ads for Studying at Foreign Universities – Student Travel

Specifications
Education
Attracting new customers through PPC
Google Ads
Ukraine, Poland
Result
  • Advertising budget: $500–$1,000/month
  • Leads per month: 156 on average
  • Leads per year: 1,877
  • Year-over-year change in leads: +70%
  • Average cost per lead: $8,48 
Google Ads for Studying at Foreign Universities – Student Travel
Google Ads for Studying at Foreign Universities – Student Travel

About the project

The project aims to attract students to study abroad programs. They work with the following areas: Higher education, Secondary education, Group youth camps and Language courses.

Starting point

  • Main problem: the client had not used this traffic channel to generate leads. The primary task was to attract new clients through the website.
     Advertising goals and
  • KPI: acquisition of new clients

Work stages

  1. Keyword analysis: collecting keywords for search campaigns, identifying negative keywords and creating ads.
  2. Conversion setup: setting up conversions in Google Tag Manager, linking with Google Ads and Google Analytics 4.
  3. Campaign launch: launching search campaigns and a Performance Max campaign.
  4. Optimization: optimizing keywords, pausing underperforming asset groups and ads.
  5. Monitoring and reporting: regularly monitoring results, analyzing performance and adjusting strategies and budgets.

Campaigns structure

  • Campaigns types: search campaigns and Performance Max (PMax)
  • Budget allocation: main budget was directed to search campaigns and PMax, with a separate budget for branded campaigns and Poland.
  • Target audiences: young people interested in studying abroad, users visiting educational institution websites, competitors’ sites and potential clients based on search topics.

Result

  • Advertising budget: 25,725 UAH
  • Cost per click (CPC): 4.78 UAH
  • Number of clicks: 4,095
  • CTR: 5.43%
  • Number of conversions: 81
  • CPA: 317.59 UAH

 

Table of Contents

Кейси

Targeted advertising for the services of the IS&P Law Firm
Before us
  • No marketing strategy
  • Very few targeted leads
  • No analytics
  • High cost per lead
  • No sales from ads
  • Poor-quality ad creatives
  • Ads are not segmented by service
With us
  • 60%+ of targeted inquiries
  • Reduced the cost per lead by 75%
  • Budget allocated exclusively to high-performing ads
  • Comprehensive analytics and reporting in place
  • Regular content recommendations
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Meta ADS
Targeted advertising for the services of the IS&P Law Firm
Targeted advertising for the services of the IS&P Law Firm
Targeted advertising for the women’s clothing brand “Sarna”
Before us
  • Cost per lead: $14.75
  • Cost per purchase: $43.7
With us
  • Lead cost: $4.26
  • Sales: 102
  • Total sales: $15,575
  • ROMI: 364.86%

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Meta ADS
Targeted advertising for the women’s clothing brand “Sarna”
Targeted advertising for the women’s clothing brand “Sarna”
Targeted advertising for a music event from TIME:CODE
Before us
  • No promotion of client events
  • Limited analytics on ticketing platforms
  • No marketing strategy
  • No systematic work on Instagram
With us
  • Tickets sold: 512
  • Audience reach: 266,498
  • Platform visits: 1,962
  • Conversion rate from visits to sales: 26%
  • Systematic implementation of targeted advertising
  • A clear strategy for promoting the client’s events
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Meta ADS Target
Targeted advertising for a music event from TIME:CODE
Targeted advertising for a music event from TIME:CODE
Google Ads for the home textiles manufacturer “TEP”
Before us
  • Ineffective advertising
  • No advertising for the wholesale segment
  • No hypothesis testing
  • Targeted advertising without a structured approach
  • Untested creatives, unsegmented audiences
  • Remarketing not set up
With us
  • Target leads: expected 280, received 742
  • Cost per lead: expected $4–6, received $1.27
  • Selected top-performing ads
  • Retargeting set up
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Google ADS Target
Google Ads for the home textiles manufacturer “TEP”
Google Ads for the home textiles manufacturer “TEP”
Targeted advertising for the “Head of Marketing in IT” educational course
Before us
  • Ad account blocked
  • Low-quality creatives
  • Landing pages and creatives were blocked due to prohibited content
  • Tight deadlines for achieving results
With us
  • Budget: $775.45
  • Total leads: 691
  • Cost per lead: $1.12
  • Webinar registrations: 530
  • Cost per registration: $1.46
  • ROMI: 485%
  • CTR: 2.69%
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Meta ADS Target
Targeted advertising for the “Head of Marketing in IT” educational course
Targeted advertising for the “Head of Marketing in IT” educational course
Targeted advertising for a training course for marketers and C-level executives in the IT industry
Before us
  • Low conversion rate
  • Ineffective social media marketing
  • Lack of customer relationship management
  • Lack of sales scripts
  • The Instagram page wasn’t generating sales
  • Lack of strategy and structure for advertising campaigns
With us
  • Webinar registrations: 530
  • Registration cost: $1.37
  • Channel subscribers: 645
  • Cost per subscriber: $0.84
  • ROMI: 485%
  • Developed and implemented a promotion strategy
  • Identified and fixed all errors in the ads
  • Provided recommendations on sales and working with the customer base
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Meta ADS Target
Targeted advertising for a training course for marketers and C-level executives in the IT industry
Targeted advertising for a training course for marketers and C-level executives in the IT industry
Google Ads for the “Avtocomfort” auto parts store
Before us
  • Lack of high-quality leads
  • High cost per lead
  • No strategy in place
  • Unoptimized search campaigns
  • Low CTR
With us
  • Advertising budget/month: $626.86
  • Number of sales: 41
  • Average order value: $15.29
  • CTR: 2.69%
  • ROMI: 485%
View case
Google ADS
Google Ads for the “Avtocomfort” auto parts store
Google Ads for the “Avtocomfort” auto parts store
Google Ads for Studying at Foreign Universities – Student Travel
Before us
  • Very few leads from the website
  • No analytics
  • Zero effectiveness of Google Ads
  • No marketing strategy
With us
  • Advertising budget: $500–$1,000/month
  • Leads per month: ~156
  • Leads per year: 1,877
  • Year-over-year increase in leads: +70%
  • Average cost per lead: $8,48 
  • Exceeded goals by 2 times
View case
Google ADS
Google Ads for Studying at Foreign Universities – Student Travel
Google Ads for Studying at Foreign Universities – Student Travel
Google Ads for the “Euroshop” online store selling used goods
Before us
  • Low sales from ads
  • High cost per click
  • No marketing strategy
  • No campaign structure
  • Google Merchant is blocked
With us
  • Advertising budget: $11 003
  • Clicks: 478 868
  • Cost per click (CPC): $0,2
  • Orders: 13 827
  • Cost per order: $0,79
  • CTR: 2.2%
  • ROMI: 2,602.9%
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Google ADS
Google Ads for the “Euroshop” online store selling used goods
Google Ads for the “Euroshop” online store selling used goods
SMM and Targeted Advertising for the “AmorAmor” Women’s Clothing Brand
Before us
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  • Lack of a consistent account style
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With us
  • Increased online sales by 700%
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  • Instagram redesign, repositioning
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Meta ADS SMM
SMM and Targeted Advertising for the “AmorAmor” Women’s Clothing Brand
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Targeted advertising for “Cikera” a producer of craft honey beverages
Before us
  • Lack of a systematic approach to Instagram
  • Incorrectly selected and segmented audiences
  • Unoptimized ad campaigns
  • Negative ROMI (unprofitable marketing)
With us
  • Budget: $5,775.76
  • Clicks: 33,975
  • Cost per click: $0.17
  • Sales: 2,563
  • Average order value: $2.25
  • ROMI: 944%
  • Marketing ROI: 9.5x
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Meta ADS
Targeted advertising for “Cikera” a producer of craft honey beverages
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SMM and Targeted Advertising for the Asian Restaurant “TORII”
Before us
  • Lack of a recognizable visual style
  • Inactive social media accounts
  • Complete lack of lead generation
  • Analytics not set up
  • Zero conversions
With us
  • Developed and implemented a strategy for the venue’s launch and audience building
  • Developed the brand identity and mascot
  • Developed an advertising launch strategy
  • Managed the launch and brand presentation
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Meta ADS SMM
SMM and Targeted Advertising for the Asian Restaurant “TORII”
SMM and Targeted Advertising for the Asian Restaurant “TORII”
Google Ads for a manufacturer of decorative ceramic tiles
Before us
  • Lack of a marketing strategy
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  • Lack of a systematic testing period
  • Project reporting not set up
With us
  • Budget: $1 151
  • Clicks: 13,900
  • Cost per click: $0,08
  • Leads: 480
  • Cost per lead: $2,39
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Google ADS
Google Ads for a manufacturer of decorative ceramic tiles
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SMM for the non-profit organization “Ukrainian City”
Before us
  • No social media presence
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  • Low brand awareness among the audience
  • No consistent posting
With us
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  • Created a content plan
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  • Implemented a regular posting schedule to ensure a consistent brand presence within the community’s view
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SMM
SMM for the non-profit organization “Ukrainian City”
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Photobox – Photo Booth and Photography Equipment Rental
Before us
  • Lack of configured analytics
  • Insufficient number of leads
  • High cost per lead
With us
  • Budget: $2,512.32
  • Leads: 463
  • Cost per lead: $5.4
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Meta ADS
Photobox – Photo Booth and Photography Equipment Rental
Photobox – Photo Booth and Photography Equipment Rental
Targeted advertising for cars sold at auctions around the world
Before us
  • Fewer than 20 applications per month
  • Low-quality applications
  • Excessively high application costs
With us
  • Ad budget: $4,265.66
  • Cost per lead: $4.92
  • Number of leads: 867
  • CTR: 1.01%
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Meta ADS
Targeted advertising for cars sold at auctions around the world
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Targeted advertising for real estate listings and sales in Bulgaria
Before us
  • A small number of leads from targeted advertising
  • Low-quality leads
  • Lack of analytics
With us
  • 3 months of effective advertising
  • 276 high-quality leads
  • $19 average cost per lead
  • €644,000 in sales from advertising
  • Systematic and effective marketing
  • A clear understanding of the direction of growth and investment
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Meta ADS
Targeted advertising for real estate listings and sales in Bulgaria
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Marketing Analysis for a Textile and Home Decor Manufacturer
Before us
  • Insufficient number of customers and a limited marketing budget
  • Technical issues on the website and a low conversion rate
  • High customer acquisition cost
With us
  • Increased sales
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  • Analyzed marketing and sales and provided recommendations
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Marketing analysis
Marketing Analysis for a Textile and Home Decor Manufacturer
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Marketing Analysis for the manufacturer and distributor of “Altbier” craft beer
Before us
  • The brand is not well known in Kyiv, which makes it difficult to work with distributors.
  • There is a lack of demand among end consumers, which affects distribution.
  • No efforts are being made to engage with the customer base.
  • Poor online reputation
  • Outdated brand design and concept
  • Low activity on social media
With us
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Marketing analysis
Marketing Analysis for the manufacturer and distributor of “Altbier” craft beer
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Before us
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  • Negative online reputation
  • Low brand awareness
  • Lack of a marketing strategy for customer acquisition and retention
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With us
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Comprehensive Marketing Analysis for a Garden Center (Landscape Design)
Before us
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  • A step-by-step guide to market entry, tailored to each individual traffic channel
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Comprehensive Marketing Analysis for a Garden Center (Landscape Design)
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Google Ads for Advanced Dental Clinic
Before us
  • No advertising
  • No analytics
  • No experience in promotion
With us
  • Ad campaign duration: 12 months
  • Total leads: 1 525
  • Leads per month: 127
  • Sales per month: 38–43
  • Average cost per lead: $4,5
  • CTR: 3,31%
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Google ADS
Google Ads for Advanced Dental Clinic
Google Ads for Advanced Dental Clinic
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Before us
  • The brand has no social media presence
  • Lack of content
  • Low brand awareness among the audience
With us
  • SMM strategy developed
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SMM for the acquiring company “PEK”
SMM for the acquiring company “PEK”
Обговоримо проєкт
Забронювати відеодзвінок Забронювати відеодзвінок
Забронювати відеодзвінок
Заповнити бриф Заповнити бриф
Заповнити бриф
Отримати консультацію Отримати консультацію
Отримати консультацію
Отримати прорахунок Отримати прорахунок
Отримати прорахунок
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Елеонора

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