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Google Ads for the “Avtocomfort” auto parts store

Specifications
Auto parts
Increase in conversions and reduction of customer acquisition cost through PPC.
Google Ads
Result
  • Advertising budget/month: $626.86
  • Number of sales: 41
  • Average order value: $15.29
  • CTR: 2.69%
  • ROMI: 485%
Google Ads for the “Avtocomfort” auto parts store
Google Ads for the “Avtocomfort” auto parts store

About the project

Avtocomfort is an online store specializing in engine parts for various car brands.

Starting point

  • Main problem: Insufficient number of leads and high advertising costs. 

Tasks

  1. Increase the number of clients.
  2. Reduce CPA to 500 UAH.
  3. Increase sales by 20%

Work stages:

  • Keyword analysis:
    • Collection and analysis of keywords for advertising using specialized tools.
  • Ad campaign setup:
    • Developing a budget allocation strategy between search and display campaigns.
    • Setting up Google Ads search campaigns with a focus on priority products.
  • Ad optimization:
    • Testing different ad copy variations.
    • Optimizing bids based on the performance of keywords and ads.
  • Monitoring and reporting:
    • Weekly monitoring of campaign metrics (CTR, CPA, number of conversions).
    • Preparation and analysis of reports to evaluate the effectiveness of advertising campaigns.

Campaign structure

  • Campaign types:
    • Search campaign (primary focus).
  • Target audiences:
    • Primary audience: Men aged 25-45 searching for car parts.
    • Geographic targeting: Ukraine.
    • Behavioral targeting: Users who have visited websites related to cars, automotive maintenance and similar topics.

Result

  • Monthly advertising budget: $626.86
  • Number of sales: 41
  • Cost per sale: $15.29
  • CTR: 2.69%
  • ROMI: 485%

 

Table of Contents

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Обговоримо проєкт
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