Danilo Fedirko is an IT marketer with over 8 years of experience in marketing and works as an inbound marketing consultant. He has collaborated with more than 20 IT outsourcing companies.
Before launching the educational course “Head of Marketing in IT,” Danilo wanted to run a webinar funnel and set the webinar dates. The goal of the advertising campaign was to attract as many participants as possible to the webinar through targeted ads, with registrations as the main KPI.
The client’s Business Manager (BM) was blocked. The solution was clear — we communicated with Facebook support to identify the reason. Unfortunately, restoring this BM was very difficult so we created a new one to avoid losing time before the webinar.
At the start, we briefed the client and gathered all the necessary information for creating the offers
We conducted a landing page audit and provided recommendations to improve its conversion.
From February 6 to February 17, ads ran on Instagram to warm up the ad account.
From February 17, ads were launched to the website optimized for conversions. Between February 17 and March 23, we achieved 1,561 clicks on ad links
Ads targeted both Ukraine and Europe, focusing on Ukrainian-speaking audiences. Each campaign used three audience segments (broad, marketing, IT). The ad budget was automatically distributed and optimized toward the best-performing audience segment.
From March 24 to August 27, retargeting campaigns ran for users who visited the website.
Will determine the best individual option for promoting your business.
Will listen to your request, structure the information, and forward it to specialists.
