TIME:CODE is a team from Serbia that showcases unusual and captivating locations around the world, synchronizing sights and visitors’ emotions into immersive music videos. They distribute these videos through their official channels.
So, the main goal of TIME:CODE is to capture unforgettable experience by filming artists in the most unique locations on our planet.
Using targeted advertising, inform people about the event, aiming for at least 100,000 impressions.
Sell tickets for the event through targeted advertising, with a minimum of 500 tickets.
Grow the Instagram account and attract new followers, achieving at least 1,000 visits.
First of all, we want to acknowledge our partners, the creative agency Starik, as we worked together on this amazing project.
The first task was to inform as many people as possible about the event.
To achieve this, a video-view advertising strategy was chosen. At the same time, we collected an audience of people who watched 50% or more of the video. This advertising campaign ran from December 28 to January 8. The ads were launched targeting three audiences:
Over 12 days, the ads were seen by 54,882 people, of whom 9,277 watched at least 50% of the video.
It was carried out in two ways:
Over 12 days, the ads were seen by 54,882 people, of whom 9,277 watched 50% or more of the video.
During the campaign, we tested a hypothesis by expanding the audience from Kharkiv to Eastern Ukraine: Sumy, Poltava, Kyiv, Dnipro and Zaporizhzhia.
Over the advertising period, we received 189 initiated conversations in Instagram Direct, with a cost per initiated conversation of $1.39.
The ad campaign with the objective of “Website Conversions” ran from January 11 to January 22.
Ads were launched targeting the following audiences:
During the campaign period, ads reached 87,791 users, resulting in 1,962 clicks to the event website and 512 ticket purchases.
In parallel with the “Messages” and “Website Conversions” campaigns, “Traffic” campaign was running to direct people to the Instagram account @basanta.music.
The campaign ran from January 11 to January 22.
Ads were targeted to the following audiences:
In the final week before the event, ad campaigns were launched lasting 1–2 days, announcing that the number of tickets was running out. During the campaign period, the ads reached 137,887 people and 1,357 of them visited the Instagram account @basanta.music
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