CRO – Website conversion rate optimization

Website conversion optimization (CRO) is the process of improving your website so that more visitors complete desired actions, such as making purchases, submitting inquiries, subscribing, or calling.

Simply put, CRO is a way to make your site “persuade” more people to become your customers.

What it does for your business:

• Increases profit without additional advertising costs
  
• Makes your website more user-friendly
  
• Helps you better understand your customers — what they like and what prevents them from converting

A simple example: changing a button label from “Submit” to “Get a Free Consultation” can make more people click it, resulting in more leads for the business. That’s the impact of CRO.

• Setting up and configuring analytics and heatmaps
  
• Analysis of existing analytics for traffic channels and the website
  
• Technical website audit to identify errors
  
• Page speed analysis and recommendations
  
• UX analysis of the website, identifying shortcomings and critical issues
  
• Analysis of conversion rates for marketing channels and traffic relevance
  
• Analysis of conversion and engagement within the customer base
  
• Analysis of conversion at different stages of the customer journey
  
• Identifying “pain points” on the website and opportunities to increase conversions
  
• Creating a document based on the analysis with recommendations to improve website conversion
  

Implementing recommendations independently, including website redesign (evaluated separately)

When you realize that your marketing budgets could generate more sales, or when you need to organize chaotic efforts and understand where to focus to scale your website and improve its performance.

A step-by-step plan to improve your website’s effectiveness: what works well, what reduces marketing and website performance, what your audience dislikes and why they buy less and what needs to be done to increase sales.