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View casesMeanwhile, take a look at the results and reviews from our clients
Our case studies
- Low volume of online orders
- No marketing strategy
- Minimal activity on Instagram
- Low audience engagement
- Lack of customer relationship management and LTV
- Advertising budget: $497.54
- Cost per lead: $1.50
- Number of leads: 330
- Sales: 228
- ROMI: 510%
- Low volume of online orders
- No marketing strategy
- Minimal activity on Instagram
- Low audience engagement
- Lack of customer relationship management and LTV
- Advertising budget: $497.54
- Cost per lead: $1.50
- Number of leads: 330
- Sales: 228
- ROMI: 510%
SMM and Targeted Advertising for the “DoubleDecker” Bakery
- No marketing strategy
- Very few targeted leads
- No analytics
- High cost per lead
- No sales from ads
- Poor-quality ad creatives
- Ads are not segmented by service
- 60%+ of targeted inquiries
- Reduced the cost per lead by 75%
- Budget allocated exclusively to high-performing ads
- Comprehensive analytics and reporting in place
- Regular content recommendations
- No marketing strategy
- Very few targeted leads
- No analytics
- High cost per lead
- No sales from ads
- Poor-quality ad creatives
- Ads are not segmented by service
- 60%+ of targeted inquiries
- Reduced the cost per lead by 75%
- Budget allocated exclusively to high-performing ads
- Comprehensive analytics and reporting in place
- Regular content recommendations
Targeted advertising for the services of the IS&P Law Firm
- Cost per lead: $14.75
- Cost per purchase: $43.7
- Lead cost: $4.26
- Sales: 102
- Total sales: $15,575
- ROMI: 364.86%
- Cost per lead: $14.75
- Cost per purchase: $43.7
- Lead cost: $4.26
- Sales: 102
- Total sales: $15,575
- ROMI: 364.86%
Targeted advertising for the women’s clothing brand “Sarna”
- No promotion of client events
- Limited analytics on ticketing platforms
- No marketing strategy
- No systematic work on Instagram
- Tickets sold: 512
- Audience reach: 266,498
- Platform visits: 1,962
- Conversion rate from visits to sales: 26%
- Systematic implementation of targeted advertising
- A clear strategy for promoting the client’s events
- No promotion of client events
- Limited analytics on ticketing platforms
- No marketing strategy
- No systematic work on Instagram
- Tickets sold: 512
- Audience reach: 266,498
- Platform visits: 1,962
- Conversion rate from visits to sales: 26%
- Systematic implementation of targeted advertising
- A clear strategy for promoting the client’s events
Targeted advertising for a music event from TIME:CODE
- Ineffective advertising
- No advertising for the wholesale segment
- No hypothesis testing
- Targeted advertising without a structured approach
- Untested creatives, unsegmented audiences
- Remarketing not set up
- Target leads: expected 280, received 742
- Cost per lead: expected $4–6, received $1.27
- Selected top-performing ads
- Retargeting set up
- Audiences selected and segmented
- Bulk orders via social media
- Ineffective advertising
- No advertising for the wholesale segment
- No hypothesis testing
- Targeted advertising without a structured approach
- Untested creatives, unsegmented audiences
- Remarketing not set up
- Target leads: expected 280, received 742
- Cost per lead: expected $4–6, received $1.27
- Selected top-performing ads
- Retargeting set up
- Audiences selected and segmented
- Bulk orders via social media
Google Ads for the home textiles manufacturer “TEP”
- Ad account blocked
- Low-quality creatives
- Landing pages and creatives were blocked due to prohibited content
- Tight deadlines for achieving results
- Budget: $775.45
- Total leads: 691
- Cost per lead: $1.12
- Webinar registrations: 530
- Cost per registration: $1.46
- ROMI: 485%
- CTR: 2.69%
- Ad account blocked
- Low-quality creatives
- Landing pages and creatives were blocked due to prohibited content
- Tight deadlines for achieving results
- Budget: $775.45
- Total leads: 691
- Cost per lead: $1.12
- Webinar registrations: 530
- Cost per registration: $1.46
- ROMI: 485%
- CTR: 2.69%
Targeted advertising for the “Head of Marketing in IT” educational course
- Low conversion rate
- Ineffective social media marketing
- Lack of customer relationship management
- Lack of sales scripts
- The Instagram page wasn’t generating sales
- Lack of strategy and structure for advertising campaigns
- Webinar registrations: 530
- Registration cost: $1.37
- Channel subscribers: 645
- Cost per subscriber: $0.84
- ROMI: 485%
- Developed and implemented a promotion strategy
- Identified and fixed all errors in the ads
- Provided recommendations on sales and working with the customer base
- Low conversion rate
- Ineffective social media marketing
- Lack of customer relationship management
- Lack of sales scripts
- The Instagram page wasn’t generating sales
- Lack of strategy and structure for advertising campaigns
- Webinar registrations: 530
- Registration cost: $1.37
- Channel subscribers: 645
- Cost per subscriber: $0.84
- ROMI: 485%
- Developed and implemented a promotion strategy
- Identified and fixed all errors in the ads
- Provided recommendations on sales and working with the customer base
Targeted advertising for a training course for marketers and C-level executives in the IT industry
- Lack of high-quality leads
- High cost per lead
- No strategy in place
- Unoptimized search campaigns
- Low CTR
- Advertising budget/month: $626.86
- Number of sales: 41
- Average order value: $15.29
- CTR: 2.69%
- ROMI: 485%
- Lack of high-quality leads
- High cost per lead
- No strategy in place
- Unoptimized search campaigns
- Low CTR
- Advertising budget/month: $626.86
- Number of sales: 41
- Average order value: $15.29
- CTR: 2.69%
- ROMI: 485%
Google Ads for the “Avtocomfort” auto parts store
- Very few leads from the website
- No analytics
- Zero effectiveness of Google Ads
- No marketing strategy
- Advertising budget: $500–$1,000/month
- Leads per month: ~156
- Leads per year: 1,877
- Year-over-year increase in leads: +70%
- Average cost per lead: $8,48
- Exceeded goals by 2 times
- Very few leads from the website
- No analytics
- Zero effectiveness of Google Ads
- No marketing strategy
- Advertising budget: $500–$1,000/month
- Leads per month: ~156
- Leads per year: 1,877
- Year-over-year increase in leads: +70%
- Average cost per lead: $8,48
- Exceeded goals by 2 times
Google Ads for Studying at Foreign Universities – Student Travel
- Low sales from ads
- High cost per click
- No marketing strategy
- No campaign structure
- Google Merchant is blocked
- Advertising budget: $11 003
- Clicks: 478 868
- Cost per click (CPC): $0,2
- Orders: 13 827
- Cost per order: $0,79
- CTR: 2.2%
- ROMI: 2,602.9%
- Low sales from ads
- High cost per click
- No marketing strategy
- No campaign structure
- Google Merchant is blocked
- Advertising budget: $11 003
- Clicks: 478 868
- Cost per click (CPC): $0,2
- Orders: 13 827
- Cost per order: $0,79
- CTR: 2.2%
- ROMI: 2,602.9%
Google Ads for the “Euroshop” online store selling used goods
- Off-topic messages in Direct
- Lack of sales scripts
- Content lacking structure and a sales focus
- Lack of a consistent account style
- Low follower engagement
- Weak brand recognition
- Increased online sales by 700%
- Sales analysis, funnel and script development
- Instagram redesign, repositioning
- Brand identity development: colors, grid, tone of voice
- Creation of new, trending content with a focus on sales
- Targeted advertising combined with SMM
- Off-topic messages in Direct
- Lack of sales scripts
- Content lacking structure and a sales focus
- Lack of a consistent account style
- Low follower engagement
- Weak brand recognition
- Increased online sales by 700%
- Sales analysis, funnel and script development
- Instagram redesign, repositioning
- Brand identity development: colors, grid, tone of voice
- Creation of new, trending content with a focus on sales
- Targeted advertising combined with SMM
SMM and Targeted Advertising for the “AmorAmor” Women’s Clothing Brand
- Lack of a systematic approach to Instagram
- Incorrectly selected and segmented audiences
- Unoptimized ad campaigns
- Negative ROMI (unprofitable marketing)
- Budget: $5,775.76
- Clicks: 33,975
- Cost per click: $0.17
- Sales: 2,563
- Average order value: $2.25
- ROMI: 944%
- Marketing ROI: 9.5x
- Lack of a systematic approach to Instagram
- Incorrectly selected and segmented audiences
- Unoptimized ad campaigns
- Negative ROMI (unprofitable marketing)
- Budget: $5,775.76
- Clicks: 33,975
- Cost per click: $0.17
- Sales: 2,563
- Average order value: $2.25
- ROMI: 944%
- Marketing ROI: 9.5x
Targeted advertising for “Cikera” a producer of craft honey beverages
- Lack of a recognizable visual style
- Inactive social media accounts
- Complete lack of lead generation
- Analytics not set up
- Zero conversions
- Developed and implemented a strategy for the venue’s launch and audience building
- Developed the brand identity and mascot
- Developed an advertising launch strategy
- Managed the launch and brand presentation
- Lack of a recognizable visual style
- Inactive social media accounts
- Complete lack of lead generation
- Analytics not set up
- Zero conversions
- Developed and implemented a strategy for the venue’s launch and audience building
- Developed the brand identity and mascot
- Developed an advertising launch strategy
- Managed the launch and brand presentation
SMM and Targeted Advertising for the Asian Restaurant “TORII”
- Lack of a marketing strategy
- Errors in setting up Google ad campaigns
- Lack of a systematic testing period
- Project reporting not set up
- Budget: $1 151
- Clicks: 13,900
- Cost per click: $0,08
- Leads: 480
- Cost per lead: $2,39
- Lack of a marketing strategy
- Errors in setting up Google ad campaigns
- Lack of a systematic testing period
- Project reporting not set up
- Budget: $1 151
- Clicks: 13,900
- Cost per click: $0,08
- Leads: 480
- Cost per lead: $2,39
Google Ads for a manufacturer of decorative ceramic tiles
- No social media presence
- Lack of brand identity in content
- Low brand awareness among the audience
- No consistent posting
- Developed a strategy for the organization’s social media presence
- Created a content plan
- Designed and styled social media accounts in a consistent style
- Implemented a regular posting schedule to ensure a consistent brand presence within the community’s view
- No social media presence
- Lack of brand identity in content
- Low brand awareness among the audience
- No consistent posting
- Developed a strategy for the organization’s social media presence
- Created a content plan
- Designed and styled social media accounts in a consistent style
- Implemented a regular posting schedule to ensure a consistent brand presence within the community’s view
SMM for the non-profit organization “Ukrainian City”
- Lack of configured analytics
- Insufficient number of leads
- High cost per lead
- Budget: $2,512.32
- Leads: 463
- Cost per lead: $5.4
- Configured analytics, scaled the best campaigns
- Lack of configured analytics
- Insufficient number of leads
- High cost per lead
- Budget: $2,512.32
- Leads: 463
- Cost per lead: $5.4
- Configured analytics, scaled the best campaigns
Photobox – Photo Booth and Photography Equipment Rental
- Fewer than 20 applications per month
- Low-quality applications
- Excessively high application costs
- Ad budget: $4,265.66
- Cost per lead: $4.92
- Number of leads: 867
- CTR: 1.01%
- Fewer than 20 applications per month
- Low-quality applications
- Excessively high application costs
- Ad budget: $4,265.66
- Cost per lead: $4.92
- Number of leads: 867
- CTR: 1.01%
Targeted advertising for cars sold at auctions around the world
- A small number of leads from targeted advertising
- Low-quality leads
- Lack of analytics
- 3 months of effective advertising
- 276 high-quality leads
- $19 average cost per lead
- €644,000 in sales from advertising
- Systematic and effective marketing
- A clear understanding of the direction of growth and investment
- A small number of leads from targeted advertising
- Low-quality leads
- Lack of analytics
- 3 months of effective advertising
- 276 high-quality leads
- $19 average cost per lead
- €644,000 in sales from advertising
- Systematic and effective marketing
- A clear understanding of the direction of growth and investment
Targeted advertising for real estate listings and sales in Bulgaria
- Insufficient number of customers and a limited marketing budget
- Technical issues on the website and a low conversion rate
- High customer acquisition cost
- Increased sales
- Reduced customer acquisition cost
- Analyzed marketing and sales and provided recommendations
- Allocated funding across marketing channels based on KPIs
- Improved the website, customer management system, and social media presence
- Insufficient number of customers and a limited marketing budget
- Technical issues on the website and a low conversion rate
- High customer acquisition cost
- Increased sales
- Reduced customer acquisition cost
- Analyzed marketing and sales and provided recommendations
- Allocated funding across marketing channels based on KPIs
- Improved the website, customer management system, and social media presence
Marketing Analysis for a Textile and Home Decor Manufacturer
- The brand is not well known in Kyiv, which makes it difficult to work with distributors.
- There is a lack of demand among end consumers, which affects distribution.
- No efforts are being made to engage with the customer base.
- Poor online reputation
- Outdated brand design and concept
- Low activity on social media
- Identified priority marketing channels for investment
- Developed a strategy for entering markets in other regions
- Developed a step-by-step plan to address issues hindering the brand’s growth
- Developed a marketing strategy to achieve the goals
- The brand is not well known in Kyiv, which makes it difficult to work with distributors.
- There is a lack of demand among end consumers, which affects distribution.
- No efforts are being made to engage with the customer base.
- Poor online reputation
- Outdated brand design and concept
- Low activity on social media
- Identified priority marketing channels for investment
- Developed a strategy for entering markets in other regions
- Developed a step-by-step plan to address issues hindering the brand’s growth
- Developed a marketing strategy to achieve the goals
Marketing Analysis for the manufacturer and distributor of “Altbier” craft beer
- Limited online presence
- Negative online reputation
- Low brand awareness
- Lack of a marketing strategy for customer acquisition and retention
- Outdated website
- Ineffective targeted advertising
- Website redesign tailored to the company’s scale
- A detailed plan for increasing market share
- SMM strategy
- Strategy for attracting B2B and B2C customers
- Corporate reputation management strategy
- Email marketing strategy as part of the sales funnel
- Detailed analytics
- Limited online presence
- Negative online reputation
- Low brand awareness
- Lack of a marketing strategy for customer acquisition and retention
- Outdated website
- Ineffective targeted advertising
- Website redesign tailored to the company’s scale
- A detailed plan for increasing market share
- SMM strategy
- Strategy for attracting B2B and B2C customers
- Corporate reputation management strategy
- Email marketing strategy as part of the sales funnel
- Detailed analytics
Marketing Analysis and Strategy Development for Lion Trans Ukraine
- We transitioned from disorganized activities to a clear media plan with measurable KPIs
- A step-by-step guide to market entry, tailored to each individual traffic channel
- New positioning and USP
- A clear communication strategy and content marketing
- Networking and partnership strategy
- Improved sales and customer retention
- Transition from chaotic activities to a structured media plan with predictable KPIs.
- The client received a “foundation”: a comprehensive market entry roadmap with detailed instructions for every channel.
- We transitioned from disorganized activities to a clear media plan with measurable KPIs
- A step-by-step guide to market entry, tailored to each individual traffic channel
- New positioning and USP
- A clear communication strategy and content marketing
- Networking and partnership strategy
- Improved sales and customer retention
- Transition from chaotic activities to a structured media plan with predictable KPIs.
- The client received a “foundation”: a comprehensive market entry roadmap with detailed instructions for every channel.
Comprehensive Marketing Analysis for a Garden Center (Landscape Design)
- No advertising
- No analytics
- No experience in promotion
- Ad campaign duration: 12 months
- Total leads: 1 525
- Leads per month: 127
- Sales per month: 38–43
- Average cost per lead: $4,5
- CTR: 3,31%
- No advertising
- No analytics
- No experience in promotion
- Ad campaign duration: 12 months
- Total leads: 1 525
- Leads per month: 127
- Sales per month: 38–43
- Average cost per lead: $4,5
- CTR: 3,31%
Google Ads for Advanced Dental Clinic
- The brand has no social media presence
- Lack of content
- Low brand awareness among the audience
- SMM strategy developed
- Content plan created
- Profile design system developed (posts, stories, header)
- Creation of expert posts and presentation of the client’s services
- Systematic content posting established
- The brand has no social media presence
- Lack of content
- Low brand awareness among the audience
- SMM strategy developed
- Content plan created
- Profile design system developed (posts, stories, header)
- Creation of expert posts and presentation of the client’s services
- Systematic content posting established
SMM for the acquiring company “PEK”
Client reviews
З попередніми підрядниками ми просто витрачали бюджет — не було ні нових ідей, ні руху. Коли почали співпрацю з Мурахою, відчули різницю: команда запропонувала чітку стратегію, регулярно ініціювала зміни, аналізувала результати та була залучена в кожну деталь. Вперше зʼявилося розуміння, що саме ми робимо, навіщо — і куди це нас приведе.
Коли я почала співпрацю з вами, я вперше зрозуміла, як це має виглядати: яка звітність повинна бути, яка має бути комунікація. Ви не просто налаштовували рекламу — ви взяли частину відповідальності на себе і справді включились у мій бізнес. Це відчувалось у всьому — від табличок до людяного ставлення.





