In Ukraine, about 90% of search traffic is accounted for by Google. It would be unwise to miss such a source of customers.

Professional configuration of ads on the Internet requires the following important elements:
The specific purpose of the advertising campaign. The strategy and the allocated budget will depend on it. Among such goals are: increasing coverage, brand awareness, increasing sales, and so on
2. Semantic core. This is a guarantee of the necessary flow of targeted traffic for the Internet portal.
3. Monitor the effectiveness of created ads. You need to control whether the quality of advertising increases, how many customers came to the site, and more.
4. Targeting – temporary, geographic, behavior. You should not ignore the portrait of your target client: who he is, what he does, where he is, what he is interested in.

All this in a complex promotes the performance of qualitative adjustment that positively affects the maximum return.

Deep analytics is an opportunity to control the effectiveness of the created project.

A professional analyst will help answer topical questions: which sites are considered truly effective; how to allocate the budget and more.

In addition, the need for regular analysis of competitors should not be ignored. This will help to confidently bypass them and become №1 in the market.

Contextual advertising, which can be ordered from Muraha, is a well-proven marketing tool with a list of benefits:

• Versatility – the ability to disseminate information about any product, service.
• High performance – Ads will only be shown to interested users.
• Payment for the result – the customer will be able to pay for the fact that a potential customer visits the site or a specific page.
• The flexibility of an organized advertising campaign – at any time you can edit ads, add or remove keywords, change the cost per click.
• Wide coverage – Google contextual advertising allows you to use the optimal number of keywords and phrases to promote your running campaign.

Modern search engines offer the user a large static toolkit to work with.

To order ads on Google, you’ll need to spend a certain amount on ad settings, and you’ll need an advertising budget. The amount may vary depending on the number of such campaigns, product categories, services, project complexity and more.

• The price is based on:
• the complexity of each niche;
• the selected type of advertising campaign;
• the amount of time spent by the team of specialists.

Therefore, for an accurate calculation it is necessary to take into account all the nuances of future work and the wishes of the customer.