TIME: CODE is a team from Serbia that showcases unusual and exciting places around the world, synchronizing the views and emotions of visitors in exciting music videos. They distribute them through their official channels.
First of all, we would like to acknowledge our partners, the creative agency – Starik , because we worked together on this cool project.
THE FIRST TASK IS TO TELL AS MANY PEOPLE AS POSSIBLE ABOUT THE EVENT
To implement it, an advertising strategy was chosen to watch the video. In parallel, we gathered an audience of people who watched 50 percent or more of the video. This advertising campaign worked from 28.12 to 8.01.
In 12 days, 54,882 people saw the ad, including 9,277, and watched 50 percent or more of the video.
THE SECOND TASK WAS TO SELL TICKETS.
It was implemented in two ways:
Post to Instagram Direct, followed by transferring people to the Telegram bot, where people could purchase tickets.
Transfer traffic from social networks to a site where people can buy a ticket by following the link.
We launched advertising for “Messages in Direct” to implement the first point. Advertising worked in the period from 29.12 to 14.01.
During the period of broadcasting the ad, we received 189 started correspondence on Instagram Direct, the cost of the started correspondence was $ 1.39
Tickets were sold through the site through advertising for conversion on the site. Before that, they prepared a landing page – confirmed the domain of the site on Facebook, and installed Facebook Pixel to track conversions.