fbpx

TIME:CODE

Music event

About the project

TIME: CODE is a team from Serbia that showcases unusual and exciting places around the world, synchronizing the views and emotions of visitors in exciting music videos. They distribute them through their official channels.

TASKS

  • Use targeted advertising to tell people about the event (there should be at least 100,000 coverage)

  • Sell tickets to the event with the help of targeted advertising (minimum 500 pieces).

  • Develop an Instagram account and get new subscribers (minimum 1000 visits)

Services / Technologies

PROJECT WORK

First of all, we would like to acknowledge our partners, the creative agency – Starik , because we worked together on this cool project.

THE FIRST TASK IS TO TELL AS MANY PEOPLE AS POSSIBLE ABOUT THE EVENT

To implement it, an advertising strategy was chosen to watch the video. In parallel, we gathered an audience of people who watched 50 percent or more of the video. This advertising campaign worked from 28.12 to 8.01.

In 12 days, 54,882 people saw the ad, including 9,277, and watched 50 percent or more of the video.

что такое lsi-копирайтинг

THE SECOND TASK WAS TO SELL TICKETS.

It was implemented in two ways:

  1. Post to Instagram Direct, followed by transferring people to the Telegram bot, where people could purchase tickets.

  2. Transfer traffic from social networks to a site where people can buy a ticket by following the link.

We launched advertising for “Messages in Direct” to implement the first point. Advertising worked in the period from 29.12 to 14.01.

During the period of broadcasting the ad, we received 189 started correspondence on Instagram Direct, the cost of the started correspondence was $ 1.39

Tickets were sold through the site through advertising for conversion on the site. Before that, they prepared a landing page – confirmed the domain of the site on Facebook, and installed Facebook Pixel to track conversions.

что такое lsi-копирайтинг
что такое lsi-копирайтинг
что такое lsi-копирайтинг

RESULT

A total of 266,498 people saw our ad and found out about the event.

The site was visited by 1,962 people, 512 went to the site to buy tickets.

During the broadcast advertising period, 1,357 people switched to the Instagram account. There were a total of 189 conversations started in Direct.