TEP is the leading company in the Ukrainian textile industry, known for the quality of its products in the CIS countries. Since its founding in 1996, the company has firmly established a niche in the production of home textiles.
Redesign advertising campaigns with refinements and extensions of the semantic core, launch a wholesale direction in Google advertising. Also encourage retail sales in targeted advertising.
Google B2B (Hypothesis)
1. Launch search advertising with requests for wholesale/dropshipping.
2. In parallel, test KMS with such interests as: audiences by competitors / special audiences by intentions / key requests.
3. GDN in gmail with such audiences as: special audiences by intentions / keys.
Таргетована реклама B2B (Hypothesis)
1. To receive applications, use the Lead form (these are internal capabilities of Facebook and Instagram).
2. Use the quiz: – Interests: Administrators of pages narrowing to the interests of pillows, blankets, bed linen and sheets / small and medium-sized businesses and individual entrepreneurs narrowing to the interests of pillows, blankets, bed linen and sheets.
Google B2C (Hypothesis)
1. Launch search advertising with general and branded queries.
2. Run product advertising.
3. Start remarketing.
Таргетована реклама B2С (Hypothesis)
1. To receive applications, use strategies such as: – traffic to the site;
– Traffic on Instagram;
– Message in direct instagram;
– Site conversions.
The task was to test lead generation for retail as much as possible. After that, they engaged in wholesale and dropshipping. We were given the desired KPI in the form of 280 applications, as a result, we received 305 of the target first office / Google 155 / target second office 282 – a total of 742 leads per month.